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In A Recession, Product Managers Know Customers Want Value

A recession, like the one that we’re living though right now, changes everything. Product mangers who had everything set up and working just right have been surprised to discover that all of a sudden customers are canceling orders and have stopped placing new orders. What’s a product manger to do? […]

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Driving Lessons: Product Mangers Learn To Ride The Economy

The Dow Jones Average plunges 700 points in a day. Then it rises 500 points the next day. Your best customer just suddenly goes out of business one day (Enron, Lehman Brothers, Circuit City, etc.). Sure seems like no Product Manger could ever learn to deal with the worst economy […]

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Why Chatty Product Managers Do Well On The Web 2.0

Boy, oh boy do I have a story for you today. I’ve been working with one of my customers who has decided that they need to improve how they communicate with their customers. Having read all of the industry rags, they’ve decided that they need to set up a social […]

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Product Manager Tactics: Bringing In A Price Fighter

Times are tough. Your product, your baby, is struggling. New competitors are showing up in your market with lower cost alternatives. Try as you might, your sales teams are just not having any luck convincing your customers to shell out the extra bucks for your Cadillac product. What’s a product […]

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How Product Managers Price Products For Irrational Customers

Who has to deal with irrational customers – isn’t “irrational” just another word for “crazy”? If you’ve ever had to set a price for your product, then you know what I’m talking about. No matter what price you pick (or how you pick it) people are always going to be […]

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The Story Of The Mustang: A Fable For Product Mangers

Hopefully we all know about the Ford Mustang. This is the sports car that just about every male (and quite a few females) lust after in the heart at just about the same time that they are getting their driver’s license for the first time. It has been around in […]

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