Product Managers Start To Get Personal With Health Monitors

People want to be able to monitor their health and control their data

People want to be able to monitor their health and control their data Image Credit: Photo by rawpixel on Unsplash Product managers know that people are always concerned about their health. We worry about how much we weigh, what our blood pressure is, if we are pregnant, what our metabolism is, etc. From a product … Read more

Product Managers Discover That The Circular Is Not Going Away

Paper based circulars are still important to retailers

So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product development definition and say that you need to update … Read more

Product Managers Need To Understand The Power Of A Newsletter

Product Managers know that newsletters can be a powerful way to stay in touch with your customers

As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products. This is all fine, but it turns out that some of our most profitable customers may be the people who have already bought our product. Since they have already bought into … Read more

Email Communication Etiquette for Product Managers

Note: this post was written by Jackie Being able to communicate with coworkers and clients face-to-face is the best way to get your message across, but it is also time consuming. When there is a lot to get done during the day, email communication is often the quickest, easiest and most cost-effective way of getting … Read more

Product Management Basics: The 5 Steps Of Buying

As product managers it can be all too easy to get caught up in the fancy and complicated parts of our job. You know, things like product release maps, feature planning, metrics, crafting a complete product development definition, etc. However, sometimes it is worth it to take a step back and make sure that we … Read more

Product Managers Know That If At First You Don’t Succeed…

Ok, so this article is fairly personal. I’ve been trying to get the attention of a very large customer for the better part of a year now and I’ve been met with failure at just about every turn. I’ve tried very, very hard and at times it has seemed like success was just within my … Read more

Product Manager Secrets For Really Connecting With Your Customers

As product managers, after we create our product development definition our goal is to get as many customers as we possibly can for our product. However, after we’ve gotten some customers, what then? This is one of the things that they never taught us in product manager school: what to do with the customers that … Read more

Everything You Ever Wanted To Know About How To Launch A Product

Do you have a product launch coming up in your future? Sorry – that’s a trick question, we all have launches coming up. No matter if it’s a new product that you’ll be launching or a new version of an existing product, it’s all about the launch. As important as this product manager activity is, … Read more

What A Product Manager Needs To Know About Analytics

Every product manager knows that analytics is all the rage in almost every company now. The CEO has been reading those magazine articles that say now that databases have grown large enough to hold virtually every piece of product data that the company collects and servers have become cheap enough to throw at any number … Read more