Close

product marketing

Video: Product Manager Tips: How To Use Subliminal Advertising

Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses… Dr. Anderson reveals the 4 keys to how product managers can go about incorporating subliminal advertising messages into their next ad, brochure, or […]

Read More

The 6th Product Manager Sense: I See Dead Products

Does the recession have you down? How’s your product doing — nobody buying, nobody interested? Cheer up — it turns out that this is actually the best time to be a product manager. Recessions are some of the best times for product managers to create new products that shake up […]

Read More

Is Microsoft Planning On Having Blue Light Specials?

Put yourself in the shoes of a Microsoft product manger for just a moment. You’ve got a bit of a challenge: you work for a very large and a very powerful company that has lost its cool. In every category where once you ruled supreme, you now have pesky competitors […]

Read More

Why ROI Is The WRONG Way To Measure Your Product’s Marketing Program

Ah the world of product marketing — it’s where artists dream up brightly colored logos and put together viral YouTube videos that nobody really understands but everyone has to watch and send to their friends. Well, as a product manager you may think that that is what goes on in […]

Read More

How To Market Your Product In 2010

2009 is dead, long live 2009. Ok, so it’s not quite dead yet; however, even as your sales teams are running around trying to close the year out on a high note you as a product manager need to start to set your sights on what you’re going to do […]

Read More

Is Your Marketing Message Missing The Point?

If you were going fishing, how much luck catching fish do you think that you would have if you didn’t use any bait on your hook? Sure, there are probably some either dumb or near-sighted fish that might still bite, but you’re going to be doing a lot of sitting […]

Read More

Learn To Read Your Customer’s Mind In 3 Simple Steps

Just shut-up and buy my product! In fact, while you are at it, buy a lot of my product. If only we could really tell our potential customers this then life would be so much simpler. However, try this little verbal outburst just once and then you’ll have a chance […]

Read More

Product Manager Why Aren’t You Doing A Better Job Of Managing Your Sales Team?

I don’t care if your product turns lead into gold, if your salespeople don’t go out there and do a good job of selling your product then you won’t be a product manager for long. I’ll agree that you are not running the sales department, in fact you are probably […]

Read More

Your Customers Are Idiots & You Need To Tell Them What To Do

It’s expensive to create, market, deliver, and support a product. Having customers who make your life more difficult and the whole process more expensive does not help matters. Since we’re bright, smart product managers it sure seems as though when we spot an opportunity to change something about our product […]

Read More

Get More Customers By Offering Them A Suicide Drink

Whenever I stop at a 7-11 with my kids in tow, they start instantly clambering for me to allow them to get a soda. On those occasions that they have worn me down enough that I’ll do almost anything to get them to shut-up, I’ll give in and let them. […]

Read More