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product launch

Product Managers Need To Know Who Their Internal Customers Are

Product launches are one of the most difficult things that product managers are called on to do. The reason that they are so difficult to do well is because no matter how detailed of a product development definition you’ve created, there are still a large number of moving parts that […]

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What The #1 Thing A Product Manager Needs In Order To Launch A Product?

So just exactly what does it take to successfully launch a product? In my product management consulting work, I’ve had a chance to work with a number of companies that had arrived at the product launch stage filled with nervous anticipation. They had already done a lot of work (and […]

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Everything You Ever Wanted To Know About How To Launch A Product

Do you have a product launch coming up in your future? Sorry – that’s a trick question, we all have launches coming up. No matter if it’s a new product that you’ll be launching or a new version of an existing product, it’s all about the launch. As important as […]

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How Dell Product Managers Dropped The Ball On Tablet Computers

If there was such a thing as a standard product manager job description, then you’d think that it would contain the phrase “… be responsible for developing products that solve problems and sell well…” The product managers over at Dell recently had a fantastic opportunity to create a tablet product […]

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Product Managers Need New Product Flop Insurance

Is there any part of a product manager’s job that is more exciting then being responsible for introducing a new product? For that matter, is there any experience that can be more nerve racking than introducing a new product? If only there was some way that we could take out […]

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Is Your Marketing Message Missing The Point?

If you were going fishing, how much luck catching fish do you think that you would have if you didn’t use any bait on your hook? Sure, there are probably some either dumb or near-sighted fish that might still bite, but you’re going to be doing a lot of sitting […]

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Learn To Read Your Customer’s Mind In 3 Simple Steps

Just shut-up and buy my product! In fact, while you are at it, buy a lot of my product. If only we could really tell our potential customers this then life would be so much simpler. However, try this little verbal outburst just once and then you’ll have a chance […]

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Product Manager Why Aren’t You Doing A Better Job Of Managing Your Sales Team?

I don’t care if your product turns lead into gold, if your salespeople don’t go out there and do a good job of selling your product then you won’t be a product manager for long. I’ll agree that you are not running the sales department, in fact you are probably […]

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