Product Managers Need To Understand The Power Of A Newsletter
As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products. This
The Accidental Product Manager Archive
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Google Product Managers Look For The Next Big Thing
I’m going to assume that by now we all have some form of a smartphone in our possession. No matter what type of smartphone you
What Can McDonalds Product Managers Do To Capture Young Customers?
The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in
How Should Facebook Tell People About News?
So here’s an interesting question for you. If I was to ask you where people spend the most amount of time when they are on
Is Twitter Out Of Control?
Hopefully you are well aware of just who Twitter is. The micro blogging service has over 313 million monthly users (just think about adding that
So What’s Wrong With Twitter?
So here’s a question for you: do you “tweet”? By that question, of course, I mean do you use the social networking tool Twitter? During
What Would It Be Like To Be A Product Manager At YouTube?
Every product manager dreams of being in charge of a successful product. You can well imagine what a great job it must be to be
How To Create Newsletters That Kill
In the Twitter and Facebook era in which we are currently living, you might think that sending an email to your existing and potential customers
Is The Best Way To Sell More Books By Giving Them Away For Free?
Let’s face it: selling books is tough work. With all of the other distractions that customers have these days, trying to convince them to buy
Can TV Product Managers Win The Fight Against The Internet?
So it turns out that the world of television is ruled by advertising. The more ads that you can sell, the more money you make