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Product Managers Need To Understand The Power Of A Newsletter

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Product Managers know that newsletters can be a powerful way to stay in touch with your customers

As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products. This is all fine, but it turns out that some of our most profitable customers may be the people who have already bought our product. Since they have already bought into … Read more

Is Twitter Out Of Control?

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Hopefully you are well aware of just who Twitter is. The micro blogging service has over 313 million monthly users (just think about adding that to your product manager resume). If you turn on just about any television program, they are always talking about what is being discussed on their Twitter feed. This is all … Read more

So What’s Wrong With Twitter?

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So here’s a question for you: do you “tweet”? By that question, of course, I mean do you use the social networking tool Twitter? During the course of an average day do you micro-blog and send out messages to your “followers” that are no more than 140 characters in length? It turns out that a … Read more

What Would It Be Like To Be A Product Manager At YouTube?

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Every product manager dreams of being in charge of a successful product. You can well imagine what a great job it must be to be a product manager who works for YouTube. The online YouTube service has over 1 billion users! However, their biggest challenge right now is that they basically are not making any … Read more

How To Create Newsletters That Kill

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In the Twitter and Facebook era in which we are currently living, you might think that sending an email to your existing and potential customers is too old school. However, you’d be wrong. It turns out that email newsletters are one of the fastest growing areas of marketing communication. The reason that emails are such … Read more

Who Is Going To Fix Twitter’s Product?

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Just about everyone out there has heard about Twitter. It’s the company that invented the 140 character “tweet” micro-blogging platform. TV shows, journalists, and celebrities all seem to be using this service all the time. The problem is that regular people don’t seem to be using it. Basically, Twitter has a product development definition problem … Read more

How Product Managers Can Use Twitter, Facebook, Instagram, and Pinterest To Create Product Buzz

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As product managers living and working in the 21st Century, we all know about the importance of social media. Many of us have probably already added these skills to our product manager resume. However, discovering just exactly how to make the best use of these new tools that allow us to get in contact with … Read more

What Twitter Has To Teach Product Managers

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By now, everyone should know what Twitter is: the very popular Internet service that allows users to send messages that can be up 140 characters in length. Combine this with the ability to follow interesting people, resend what has been sent, and use #hashtags to identify interesting content and all of a sudden you have … Read more

Product Managers Need To Master The Art Of Social Media Listening

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As product managers we are responsible for using our product development definition to create products that meet the needs of our customers. However, in order to do that well, we need to do a good job of understanding what our customers want. The good news here is that more often than not, our customers are … Read more