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Is Social Media Worth The Effort For Product Managers?

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Facebook, Twitter, Pinterest, LinkedIn, the list just keeps getting longer. Social media has certainly arrived. As product managers we all realize that these new tools offer us a fantastic way to get in touch with our potential customers and they need to be a part of our product development definition. However, it’s going to take … Read more

What Product Managers Need To Know About The Art Of PR

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When you are the product manager who is responsible for a product, then you wear many different hats. One of these hats has to do with public relations (PR) for your product. Just exactly how is product manager supposed to get the word out about how great your product is? The World Of PR Has … Read more

Lots Of Social Media Choices, But Which Ones Work For Product Managers?

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Pitty the poor product manager. There you are, sitting in the middle of the greatest social media revolution to ever happen and now you find yourself with too many choices. After you get done creating your product development definition, should you be spending your time on Facebook, LinkedIn, YouTube, or should you be off in … Read more

Which Forms Of Social Media Should Product Managers Be Involved In?

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How many social media ecosystems are out there these days? By my count (if you still include MySpace), there are 9 big ones. As an already overworked product manager working on your product development definition this means that you’ve got an important question that you’re going to have to answer: which ones are you going … Read more

Product Managers Want To Know: What Happened To The Microsoft Kin Phones?

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Gone in 48 days. Ouch – that’s got to be some sort of record. As product managers we try to do all of the right things when we’re handed the responsibility of birthing a new product: determine what our customer’s needs are, understand the competition, calculate costs and price points, and create clever tag lines … Read more

A New Way To Listen To What Your Customers Are Saying About You

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A New Way To Create Ads For Your Products Welcome to the world of the 21st Century – there seems to be a new competitor who is trying to win the attention of your customers every day. What’s a product manager to do? The answer lies in getting the message about why your product is … Read more

Twitter Tools For Product Managers

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Sigh, ok – I guess that it’s time that I finally get around to talking about the Internet fad-du-jour: Twitter. The Internet is all abuzz about just what the heck Twitter is (a micro-blogging service), who should be using it (apparently everyone), and just how product mangers should get the most out of it (a … Read more