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Monthly Archives: December 2008

9 Ways To To Become An Information Product Manager

All too often when we think about the products or services that we are product managers for, we get hung up on the need to be able to touch something. Many of us like boxes with lights on them, CD jewel boxes that snap shut with CDs with nicely printed […]

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Advanced Job Mapping For Product Managers

Keep in mind that job mapping is a process by which Product Managers can discover what product features your customers are really looking for. Job mapping is a process by which you break down into a series of smaller steps the task that your customer is trying to accomplish while […]

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How Can A Product Manger Create A Job Map For Their Product?

A job map identifies what your customers are TRYING to get done at every step of a task while they are using your product. This differs from process mapping which simply defines only what the customer is actually doing at each step – a subtle, but important distinction. Product managers […]

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How Can Understanding A Customer Job Help A Product Manger?

Last time we talked about “job mapping” how a customer “hires” your product to perform some task. If you can do this well, then you will be able to create an understanding of what aspects of your product the customer likes and is using as well as which ones he/she […]

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A New Way For Product Managers To Discover Breakthrough Product Features

As a product manager, you are ultimately responsible for your product’s features. If you’ve guessed well, then you should have a successful product. If you’ve guessed badly, then you may be sitting on a stinker of a product right now. No matter which situation you find yourself in, you are […]

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