As product managers we try very hard to make sure that our products have all of the features and functionality that our customers want and need. In order to get our customers to purchase our products we attempt to make our products look like the type of product that they’d […]
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Of the past 20 years or so, one of the best product management jobs to have in the United States had to be a product manager who was responsible for one of Toyota’s Lexus’ brand’s cars. These cars have been selling very well for a long time and have been […]
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Dr. Jim Anderson shows how product managers can create PowerPoint slides that look good and clearly communicate product information. Dr. Anderson reveals the secret to creating PowerPoint slides that can really connect with your audience. You don’t have to be a graphic artist or even be a technical master […]
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Is it possible that you are managing too many products? Sure, as product managers we actually like it when we have multiple products to manage. Sure, we’ll complain to everyone, but deep down inside we really like the assurance of having multiple products belong to us because then we’re confidant […]
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Dr. Jim Anderson shows which skill a product manager must have in order to be successful. Dr. Anderson reveals how this one skills controls everything that a product manager does. He points out how this can impact the team that you have working on your product, how it can […]
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You would think that simply by setting the price of your product and then telling the world about it would wrap up that part of being a Product Manager, right? Well guess what, in this era of the Internet everything having to do with product pricing has become more complicated. […]
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Dr. Jim Anderson reveals how product managers at Coke are keeping track of their over 450 different brands of products. Dr. Anderson talks about how Coke product managers use a gate process to determine which products should make it to market, why Japan plays such an important role in […]
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What would it take to get your customers to buy more of your product? Maybe if you offered them more choices – you know, more colors, more sizes, more brands, more flavors, etc. If they liked the new versions that you offered them, then maybe you could offer them still […]
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