reputation

Product Managers: Can An Old Brand Help Your New Brand?

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Just imagine the problem that a product manager who has a brand new product is facing as he or she creates their product development definition: nobody knows anything about their product. They’ve never even heard of it. If only there was some way to “jump start” the product’s marketing program. Oh wait, there is – … Read more

Why Your Product’s Reputation Really Matters

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As product managers we try very hard to make sure that our products have all of the features and functionality that our customers want and need. In order to get our customers to purchase our products we attempt to make our products look like the type of product that they’d be proud to own. This … Read more