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Monthly Archives: October 2013

Product Managers: Can An Old Brand Help Your New Brand?

Just imagine the problem that a product manager who has a brand new product is facing as he or she creates their product development definition: nobody knows anything about their product. They’ve never even heard of it. If only there was some way to “jump start” the product’s marketing program. […]

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What Type Of People Should Product Managers Hire For Their Team?

I’ve got to be honest with you here: there have not been too many times during my product manager career that I’ve been able to step away from the product development definition process and have been presented with the opportunity to hire someone to join my product management team. However, […]

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