The Walmart product managers want to make it easier to give them money

The Walmart product managers want to make it easier to give them money

Image Credit: Mike Mozart

Hopefully everyone already knows that Walmart is a huge company. Just about every city in America of any significant size has a Walmart located in it. The Walmart product managers have a lot of different challenges that they have to worry about, but one that you may not have been aware of is the need to get people to give them more money. These product managers want to make it easier to buy things when you are at a Walmart. What’s their solution to this problem? There’s an app for that…!

The Walmart Mobile Payment App

Walmart wants to make it easier for you to pay them when you make a decision to buy from them. In order to make this happen, they are planning on changing their product development definition and offering their own way for their customers to pay for their purchases using their smartphones. Walmart already has a ″Walmart″ app. What the product managers are planning on doing is adding functionality to this app to allow it to be used to make in-store purchases.

The new service is going to be called Walmart Pay. The way that this is going to work is that the customer will download the app. Next they’ll load into the app any gift cards, debt cards, or credit cards that they would like to use to make purchases at Walmart with. Once this is done, their Walmart.com account will store all of this information. When the customer is at the checkout register, they’ll bring up the Walmart app and use its camera feature to scan a QR code that will be displayed at the register. This will then connect to the payment cards that are on file at Walmart.com.

The Walmart product managers clearly know their customers because they are planning on allowing customers to pay both with cash and by using the Walmart Pay app. The reason that the Walmart product managers decided to go to the effort of creating their own app that allows purchases was because existing applications didn’t meet their needs. Specifically, some apps only work with specific smartphones. Additionally, some only allow users to pay for their purchases with a select group of either credit cards or debit cards. If they can make their system a success, then they’ll have come up with something to add to their product manager resume.

Challenges Facing The Walmart Mobile Payment App

One of the challenges that is facing the Walmart product managers is that they are jumping into a crowded market. Other big companies such as Apple and others have already rolled out their own mobile-payment technologies. The Walmart solution is not scheduled to become available until the first half of next year.

Everyone seems to agree that there is a shift going on in the retail space. More and more consumers are starting to make a shift away from cash and credit cards. Other vendors have seen this trend also. These vendors include Apple, Samsung Electronics, and Google. Each one of these companies has already rolled out their own application to make this move easier. The retailer who has had the most success in this area is Starbucks who has used its loyalty card to create a payment application that allows its customers to pay with their phones.

In the past, the Walmart product managers have been slow to implement technology that will allow their shoppers to pay for purchases in their more than 4,600 stores. The reason that they’ve given for this hesitancy has been because in the past they have believed that they didn’t believe that many of their customers were hurrying to move away from credit and debit cards. However, clearly the initial success of the the other vendor’s mobile payment programs has changed their minds.

What All Of This Means For You

As product managers we can become comfortable in how we view the world and we often resist changing our views until we are forced to. The Walmart product managers had been ignoring the area of mobile payments; however, now they realize that their product manager job description is telling them that they need to move quickly. They are getting ready to launch their very own mobile payment app.

The Wallmart app, called Walmart Pay, will allow Walmart customers to use any mobile phone and any collection of both credit and debit cards. At the point of purchase customers will be permitted to pay for part of their purchase with cash and use Walmart Pay to pay for the rest. The Walmart product managers have seen Apple, Samsung, and Google successfully roll out their own mobile payment apps and they don’t want to get left behind.

In order for any mobile payment app to be successful, people have to use it. In order for Walmart Pay to be a success, the Walmart product managers will need to find ways to motivate their customers to start to use this new way to make purchases. If they can do this successfully, then they just might have a winner on their hands!

– Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Product Management Skills™

Question For You: In order to get customers to start to use Walmart Pay, do you thing the Walmart product managers are going to have to offer a discount on purchases made with it?

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The Accidental Product Manager Blog is updated.

P.S.: Free subscriptions to The Accidental Product Manager Newsletter are now available. It’s your product – it’s your career. Subscribe now: Click Here!

What We’ll Be Talking About Next Time

For some odd and strange reason, each and every one of our customers is different from all of the others. What this means for us as product managers is that we often have to tweak our product offering in order to make our product appeal to a specific set of potential customers. If we do enough of this tweaking, then all of a sudden we’ll find ourselves with a broad product line that only sells a few units of some our tweaks. What’s a product manager to do now?

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Yes, every car needs a navigation system, but from whom?

Yes, every car needs a navigation system, but from whom?
Image Credit: LotPro Cars

I am more than comfortable admitting that I become lost very easily. Even in my home town where I’ve lived forever, when I’m told to go somewhere and get something, the chances are very good that I’ll have no idea where I’m supposed to go. This is why I own one of those fancy Garmin navigation systems. However, I rarely get it out. Instead, I use the Google maps app on my phone and it tells me where to go. If you were a product manager who worked for a car company, would my behavior be a boon or a threat to you?

What Car Maker Product Manager Product Managers Would Like Us To Do

Let’s all agree on one thing – the people who make cars would really like to stay in control of everything that has to do with their cars. They are not now and never really have been in a sharing sort of mood. Car maker product managers don’t want to give up either the entrainment links nor the key information in their vehicles. The reason for this is that they view the dashboard in their cars as being a reason that someone will buy one of their cars. There is also the possibility that down the road car maker product managers see an opportunity to make money by selling information about the driver that the car has collected along with providing mobile connectivity. Now that would look nice on a product manager resume!

Even though more and more of their customers now have either Apple or Android phones that can do a lot of the same things that built-in car dashboard systems can do, the car makers rightly point out that not every customer is going to have an Apple / Android phone (can anyone say Blackberry?) Every car maker would like to be able to rely on their own in-house developed system in order to maintain a link with the people in the car.

One of the advantages that car maker product managers have is that they know their cars better than anyone else. What this means is that when they are designing their own in-car entertainment and navigation control systems they have the ability to link them to the buttons on the car’s steering wheel. Additionally, the car manufacturer’s systems will continue to work well in areas that have poor cell phone reception. Finally, the car manufacturer product managers can make their system hook into other parts of the car such as the car’s heating and air-conditioning systems.

What Consumers Are Really Doing

So what is the big problem here? The car manufacture product managers are working to add more and more functionality to their in-car navigation and entrainment control systems. However, they might be fighting a losing battle here both Apple and Google have created software products that are designed to work with cars to automatically connect to their phones. The Apple product is called CarPlay and Google’s is called Android Auto. Both of these products are designed to control a car’s dashboard display.

The people who monitor such things believe that even though CarPlay and Andrioid Auto have only recently become available, they could be in 80% of new cars by 2022. The car manufactures are in direct competition with Apple and Google for mind-share inside of the vehicle. One of the areas in which both Apple and Google do a better job than car manufactures is in voice recognition. The cell phone products are able to use cloud based computing and this is where car manufactures who can only use car based resources won’t be able to compete.

What has happened is that the car manufactures have spent a great deal of money over the past few years creating their own in-car systems. Now what they are discovering is that their customers are showing a preference for systems that are more tightly integrated with their specific brand of mobile phone. The reason for this is because the control system has been customized to use all of the features of the mobile phone. At least one car manufacturer agrees. Hyundai Motors has announced that they will be abandoning their own in-car system and instead installed Apple and Google’s products.

What All Of This Means For You

As product managers, based on our product manager job description, we’ve always been taught to believe that our product is the best. We work very hard to understand what our customers are looking for and then we create or modify our product to best meet their needs. Car manufacturer product managers are facing a problem: the in-car navigation and entertainment systems that they have developed are under assault from Apple and Google.

Apple has created a product that they call CarPlay and Google has created Android Auto. Both of these products do the same thing as the car manufactures in-car systems do. However, in some areas such as voice recognition they do a better job because the systems have been able to be customized to work with the mobile phone that the driver is using. The predictions are that in a few years, all new cars will come with both CarPlay and Android installed. Hyundai has already discontinued their in-car system and will be using the Apple and Google products going forward.

As product managers we need to understand that we operate in markets that are always constantly changing. What this means is that there is always the possibility that the need for our product may go away because the product development definition changed and because of the arrival of a different and better product. If this happens, we need to realize it as quickly as possible, adjust to the new market realities and then find ways to enhance the new solution that our customers will now be getting. Let’s watch and see what those Hyundai product managers do!

– Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Product Management Skills™

Question For You: If you were a Hyundai product manager, how would you customize your standard solution?

Click here to get automatic updates when
The Accidental Product Manager Blog is updated.

P.S.: Free subscriptions to The Accidental Product Manager Newsletter are now available. It’s your product – it’s your career. Subscribe now: Click Here!

What We’ll Be Talking About Next Time

Hopefully everyone already knows that Walmart is a huge company. Just about every city in America of any significant size has a Walmart located in it. The Walmart product managers have a lot of different challenges that they have to worry about, but one that you may not have been aware of is the need to get people to give them more money. These product managers want to make it easier to buy things when you are at a Walmart. What’s their solution to this problem? There’s an app for that…!

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