Monthly Archives: January 2012

What “What’s In Your Wallet?” Means To Product Managers

I’m sure that any product manager living in the U.S. has encountered one of the Capital One ads for their credit cards at some point in time over the last year or so. What might get lost in the blizzard of Capital One ads and promotions that seem to always […]

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What A Video Rental Store Can Teach Product Managers

Not to date myself or anything, but can anyone else remember going to the video store on a Friday or Saturday night? I’d wander the aisles and take a look at every movie on the “just released” rack in order to decide which one or two videos I was going […]

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Is Being Yellow The Worst Product Management Job In The World – Or Not?

When I was first out living on my own, the arrival of the latest copy of the yellow (and white) pages was a big deal. Since my parents had always received these huge volumes, when I got mine I felt that somehow I was now a “grown up”. Fast forward […]

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What A High-End Boutique Can Teach A Product Manager About Marketing

So there you are, a happy product manager creating and delivering products that meet your customer’s needs. All of a sudden (but you should have seen it coming) a big box competitor with tons of selection and low, low prices shows up in your backyard. Oh, oh – what’s a […]

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Video: Stop Giving Your Customers Too Many Choices — They Don’t Want Them!

It makes sense that the more choices that a Product Manager gives to his or her customers, the happier they’d be, right? Dr. Anderson takes a look at what happens when we present our customers with too many decisions to make. Dr. Anderson discovers that the one thing that our […]

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Why Product Managers Need To Learn How To Do Visioning

Being a product manager is a hard job. It seems like there is always too much to do every single day. Keeping yourself focused on what needs to be done today or maybe even tomorrow is enough to keep you fully booked. Oh wait, there is one other thing that […]

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