Close

January 4, 2012

Video: Stop Giving Your Customers Too Many Choices — They Don’t Want Them!

It makes sense that the more choices that a Product Manager gives to his or her customers, the happier they’d be, right? Dr. Anderson takes a look at what happens when we present our customers with too many decisions to make.

Dr. Anderson discovers that the one thing that our overloaded customers really don’t want is to have to make more decisions. If product managers can find a way to simplify the way that customers find and select their product, then their product will become an even bigger success!

To get more great product management tips and techniques, sign up for the free The Accidental Product Manager newsletter at: http://goo.gl/3b8vR

One Comment on “Video: Stop Giving Your Customers Too Many Choices — They Don’t Want Them!

[…] product managers, I’d be willing to bet that you’d hear a lot of them tell you that delivering more product information to your potential customers just might do the trick. I’ve heard this so often I’ve almost come to believe that […]

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *