Product Managers Start To Get Direct With Their Advertising
Advertising product managers think that they have discovered new direct-to-consumer firms that want to move away from just advertising on social media
The Accidental Product Manager Archive
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Product Managers Deal With A Sandwich That Is Too Popular
The dream of every product manager is to be responsible for a product that is so popular that it flies off of the shelves. We
Chinese App Product Managers Race To Capture Indian Users
Product managers for Chinese apps are in the process of trying to expand into India in order to grow their user base
Cigarette Product Managers Make A Bet On The Future
The product managers at Altria have made a significant investment in startup Juul in order to take advantage of the popularity of vaping
What To Do About Baby: Product Managers Rethink Baby Products
Anyone who has a baby can tell you that they spend a lot of time giving their baby baths. When they do this, they require
Can Product Managers Use Social Media To Market Forbidden Products?
When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as
Crate and Barrel Product Managers Learn To Be Social
Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed
Why Are Product Managers Moving Away From Focus Groups?
When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer
How Can Product Managers Help Lego Get Over The Brick Wall That They Are Facing?
So what do small children want to play with? In the past the answer to this question was fairly easy: dolls, trucks, and of course
How Can Product Managers Help Tiffany Once Again Become “Cool”?
What makes a jewelry store cool? The 183 year-old Tiffany’s jewelry store has been cool for a very long time. They’ve been associated with very,