What Can Amazon’s Product Managers Do About All Of Those Boxes?

Is there any way that Amazon can ship fewer boxes?

Ok, so I’m willing to make a confession here. I get a little thrill each and every time I come to the front door and see an Amazon box sitting there waiting for me to bring it into the house and open it up. It’s almost like Christmas day all over again! However, the product … Read more

Crate and Barrel Product Managers Learn To Be Social

Product managers learn to embrace the digital age

Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers. In the past, the firm relied on what had always worked for them: still photographs. However, lately that has all changed. The company now has over … Read more

How Can Product Managers Help Tiffany Once Again Become “Cool”?

What makes a jewelry store cool? The 183 year-old Tiffany’s jewelry store has been cool for a very long time. They’ve been associated with very, very cool people like the actress Audrey Hepburn and that has made them very successful. However, as of late they seem to have lost their cool factor. What can the … Read more