In Order To Succeed, Should Product Managers Become Smaller?

Sam’s Clubs are getting smaller in order to compete better

If you were a product manager at Walmart’s Sam’s Club, there is one thing that would keep you up at night: Costco. You’d know that your product development definition was broken because the customers that you wanted to come into your Sam’s Club stores all too often were heading over to shop at Costco. The … Read more

How Can Product Managers Convince Millennials To Buy Jewelry?

How can product managers get millennials interested in jewelry?

Being a product manager for a high-end jewelry company would be a pretty good job to have. You really would not have to sell all that much of your product in order to have a good year. However, these product managers have started to run into a problem. It turns out that the next generation … Read more

How Can Product Managers Help Tiffany Once Again Become “Cool”?

What makes a jewelry store cool? The 183 year-old Tiffany’s jewelry store has been cool for a very long time. They’ve been associated with very, very cool people like the actress Audrey Hepburn and that has made them very successful. However, as of late they seem to have lost their cool factor. What can the … Read more