How Can Product Managers Convince Millennials To Buy Jewelry?

How can product managers get millennials interested in jewelry?

Being a product manager for a high-end jewelry company would be a pretty good job to have. You really would not have to sell all that much of your product in order to have a good year. However, these product managers have started to run into a problem. It turns out that the next generation … Read more

Product Managers Realize That They Are Really Selling To Grandparents

Who is the customer for your product? Maybe a better question is how old is your target customer? It turns out that they may be much older than any of us have realized – America’s grandparents are becoming the dominate consumer force (and this relates to business to business transactions also). Is your product ready? … Read more