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How Can Product Managers Tell Customers To Not Use Their Product?

Product managers face a challenge trying to get customers to not use their product

Every product needs a product manager. This means that things that are good for us (think vegetables, running shoes, and protein bars) all need product managers. Likewise, things that are legal but perhaps not so good for us also need to have their own product managers (think guns, fatty foods, […]

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Will The Amazon Hub Program Solve Amazon’s Package Delivery Issues?

Amazon has come up with a plan to deliver packages to apartment residents

Just imagine if you were a product manager at Amazon. What would one of your biggest challenges be? There’s no problem with Amazon having what your customers want – Amazon is huge and they’ve got a lot of warehouses. No, your biggest problem would be just exactly how you were […]

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Product Managers Need To Understand The Power Of A Newsletter

Product Managers know that newsletters can be a powerful way to stay in touch with your customers

As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products. This is all fine, but it turns out that some of our most profitable customers may be the people who have already bought our product. Since […]

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Why Are Product Managers Moving Away From Focus Groups?

Focus groups are the way that product managers used to find out how customers felt about their product

When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer is just exactly what do potential customers think about the product? There are number of different ways to go about answering this question and testing […]

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How Can Product Managers Help Lego Get Over The Brick Wall That They Are Facing?

Digital play has started to cause problems for Lego product managers

So what do small children want to play with? In the past the answer to this question was fairly easy: dolls, trucks, and of course Lego bricks. In fact, the Legos Company has seen its sales rise for the past 13 years. That would have looked good on anyone’s product […]

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Product Managers Attempt To Solve The Toy Problem

Product managers attempt to get customers to shop for toys all year long

Product managers for stores that sell toys have an interesting problem on their hands. Sure, when Christmas swings around, their stores are going to be filled with parents who are searching for the next hot toy for their children this year. However, once Christmas has come and gone, just exactly […]

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How Can Product Managers Help Tiffany Once Again Become “Cool”?

What makes a jewelry store cool? The 183 year-old Tiffany’s jewelry store has been cool for a very long time. They’ve been associated with very, very cool people like the actress Audrey Hepburn and that has made them very successful. However, as of late they seem to have lost their […]

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Product Managers Start To Understand The Power Of Online Reviews

When the customers for your product go looking for products online, how do they decide which one they are going to buy? As more and more of us become comfortable shopping online, we are starting to look towards people who have bought a product before to tell us if it’s […]

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