Coke Product Managers Seek New Tastes
Ah, to be a product manager at Coke-Cola. Would that not be the best job ever? Coke is a huge company, it has a very
The Accidental Product Manager Archive
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Category: Customer
Product Managers Want People To Eat At Home
Quick quiz: where have you been eating your meals lately? Perhaps a better version of this question would be: how many times have you eaten
What Will It Take For Sam’s Club To Be Successful In China?
In the world of shopping in bulk, you have choices. Specifically, when you need a huge amount of toilet paper or paper towels, you can
Why Don’t Amazon’s Product Managers Understand Europe?
Let’s face it: Amazon is a very big company and they have done a lot of different things very well. However, it turns out that
Starbucks Product Managers Try To Get Their Customers To Come Back Later
Clearly product managers at the Starbucks coffee chain have no problems getting customers to drop by their stores in the morning and purchase coffee. However,
Product Managers Struggle To Use Price To Make Their Products Popular
As product managers, when we want to boost the sales of our product, one of the “levers” that we have to make this happen is
Are Watch Product Managers Almost Out Of Time?
So here’s an interesting question to kick things off: do you wear a watch? Not all that long ago, the answer to this question would
The Digital World Changes The Way That Food Company Product Managers Operate
Let’s be straight about a few things: the world in which we live is currently changing. A lot. Nowhere is this more evident than perhaps
How Can Product Managers Tell Customers To Not Use Their Product?
Every product needs a product manager. This means that things that are good for us (think vegetables, running shoes, and protein bars) all need product
Will The Amazon Hub Program Solve Amazon’s Package Delivery Issues?
Just imagine if you were a product manager at Amazon. What would one of your biggest challenges be? There’s no problem with Amazon having what