How Do Bookseller Product Managers Market Food Products?
We should all have such problems. The product managers over at that very, very successful company called Amazon are now facing a new challenge. A
The Accidental Product Manager Archive
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Product Managers Deal With The Microsoft Office Problem
How about a quick show of hands: who uses Microsoft Office every day? Hmm, I believe that I see just about everyone’s hands in the
Product Managers Try To Determine If Smaller Is Really Better
Just imagine if you were a product manager for Target stores. You would be responsible for the success of a brand that has over 1,800
How Can Product Managers Convince Millennials To Buy Jewelry?
Being a product manager for a high-end jewelry company would be a pretty good job to have. You really would not have to sell all
Coke Product Managers Seek New Tastes
Ah, to be a product manager at Coke-Cola. Would that not be the best job ever? Coke is a huge company, it has a very
Product Managers Want People To Eat At Home
Quick quiz: where have you been eating your meals lately? Perhaps a better version of this question would be: how many times have you eaten
What Will It Take For Sam’s Club To Be Successful In China?
In the world of shopping in bulk, you have choices. Specifically, when you need a huge amount of toilet paper or paper towels, you can
Why Don’t Amazon’s Product Managers Understand Europe?
Let’s face it: Amazon is a very big company and they have done a lot of different things very well. However, it turns out that
Starbucks Product Managers Try To Get Their Customers To Come Back Later
Clearly product managers at the Starbucks coffee chain have no problems getting customers to drop by their stores in the morning and purchase coffee. However,
Product Managers Struggle To Use Price To Make Their Products Popular
As product managers, when we want to boost the sales of our product, one of the “levers” that we have to make this happen is