Forget Social Media – Product Managers Are Focusing On Email Again

Welcome to the era of Google and Facebook. Product managers have had to learn to live in a world that is dominated by these firms. They control what the users of their applications see. Their algorithms determine what their users see in addition to all of the information that they are getting from friends and … Read more

How A Product Manager Can Avoid Being Fired

Product managers need to know how to not get fired

Ok, so there really is no pride here: I’ve been fired. Not only have I been fired, but it turns out that I’ve been fired a lot. Like a total of seven times. Now, in my own defense I’ve worked for 14 different companies, but seven is still a very big number. I must confess … Read more

Product Managers Discover That The Circular Is Not Going Away

Paper based circulars are still important to retailers

So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product development definition and say that you need to update … Read more

Product Managers Struggle To Get Their Customized Email Correct

Product managers need to do a better job of customizing their emails

So let’s talk about email for just a moment. If you are like me, you get a ton of the stuff. In all honesty, most of it is junk and I just end up deleting it even before I read it. However, there are those one or two emails that just happen to catch my … Read more

Product Managers Need To Understand The Power Of A Newsletter

Product Managers know that newsletters can be a powerful way to stay in touch with your customers

As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products. This is all fine, but it turns out that some of our most profitable customers may be the people who have already bought our product. Since they have already bought into … Read more

Email Communication Etiquette for Product Managers

Note: this post was written by Jackie Being able to communicate with coworkers and clients face-to-face is the best way to get your message across, but it is also time consuming. When there is a lot to get done during the day, email communication is often the quickest, easiest and most cost-effective way of getting … Read more

How Product Managers Can Find More Customers

I’m pretty sure that we all know and understand that product managers don’t work in sales. However, our career is very closely tied to the success of the product that we are responsible for. So, while we don’t have primary responsibility for selling our product, we are however quite motivated to make sure that the … Read more

Every Product Manager Needs A Product E-mail Newsletter

Every product manager wants to be able to stay in touch with the people who have already purchased their product. There are a lot of ways to do this including having a good working relationship with your sales team. However, since we now live in the 21st Century we have an even better way to … Read more

How Do You Save A Dying Brand? The Blackberry Story

The best product management job to have roughly 5 years ago would have been to work at Blackberry – the maker of the most popular mobile phones. Back in the day, no matter where you went, you would always see people typing on those little Blackberry keyboards or using their little Blackberry trackballs. However, a … Read more

How Should A Product Manager Handle Product Team Conflicts?

I’m currently in charge of a team of skilled product development professionals who spend their time helping me to refine my product development definition. They each have their own set of skills that they bring to my product and I need each of them to be operating at peak efficiency if I want to have … Read more