The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
I am willing to bet that just about everyone who is reading this is currently a subscriber to the Netflix video service. Yes, there might be a few of you who don’t currently send the company a check each month, but even you have gone over to friends’ houses and sat around watching Netflix movies … Read more
Disney is a very large, very successful company. The company is made up of many different parts: consumer products, theme parks, film studios, and media networks. Many parts of the company are doing very well right now, but other parts are not. One of the parts that seems to be struggling is the ESPN sports … Read more
Hopefully you are well aware of just who Twitter is. The micro blogging service has over 313 million monthly users (just think about adding that to your product manager resume). If you turn on just about any television program, they are always talking about what is being discussed on their Twitter feed. This is all … Read more
Every product manager wants to be able to stay in touch with the people who have already purchased their product. There are a lot of ways to do this including having a good working relationship with your sales team. However, since we now live in the 21st Century we have an even better way to … Read more
Oh do I have a tasty dilemma for you this time around! I’ve been working with one of my clients who is setting up a brand new product management department. He’s faced with a challenge that you’d think would be more common than it appears to be: just how should you evaluate the job that … Read more
So there you stand: somehow you’ve managed to convince the powers that be that your product needs to have its very own web site (or an upgrade to the one that it already has) in order to attract the masses of customers who would be buying it today if only they knew that it existed. … Read more
The promise of the Internet in it’s early days was that it was “always on“. This meant that as you worked on other things (and slept), your product’s web site was always out there selling, selling, selling your product to whomever happened to be looking at it. Sounds great, doesn’t it? Why Isn’t Your Web … Read more
Who doesn’t love the Internet? I mean you’re reading this blog posting on the Internet so YOU spend time here – doesn’t the rest of the world do the same thing? Sure there are lots of things that you can do to promote your product just by using web-based social networking tools, but what about … Read more