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How Can Product Managers Turn A Competitor’s Advantage Against Them?

As product managers sometimes we have to sit back and just watch our competition execute a fantastic marketing program. Due to limitations that might be budget based, resource based, related to our product development definition, or simply lack of time based there is nothing that we can do to counter […]

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Is Offering Your Customers Bait Ever A Good Idea For A Product Manager?

I’m pretty sure that you are like me – you think that based on your product development definition your product is the best one out there. If only your potential customers would buy it, they would be amazed at how well it solves their problems. It’s just finding a way […]

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Netflix Teaches Product Managers Lessons About Pricing

As product managers we all dream of the day that we could muster up the courage to actually raise the price of our product. Just imagine – we wouldn’t have to do any additional work, and we’d be able to bring in even more money! Apparently the product managers over […]

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