Sprint Product Managers Try To Take On AT&T And Verizon

Being a product manager who works in the highly competitive wireless market has got to be a struggle every day. There are not a lot of players in this market, in the U.S. there really is just AT&T, Verizon, Sprint and T-Mobile. However, each of these companies is always looking for ways to steal market … Read more

Comcast Discovers How To Reconnect Cord Cutters

By now I would think that you’ve heard about the so-called “cord cutters” who are out there. If you are a product manager working for a cable company these people are the bane of your existence. The cord cutters are the people who have decided that they no longer need to subscribe to cable television … Read more

Can Product Managers Bring A Product Back From The Dead?

There’s one aspect of being a product manager that we don’t spend enough time talking about. Killing products. Yes, you heard me correctly. We talk and talk about what we can do to make our products more successful; however, we need to understand that every product comes to the end of the road eventually. When … Read more

Bar Code Scanner Product Managers Find A Way To Grow Their Market

Product managers for bar code scanners have it pretty good these days. Their products are in high demand by companies such as Amazon who operate the large warehouses that contain thousands of items, each identified by a unique bar code. These scanners, often called a “brick on a stick”, are used thousands of times each … Read more

Verizon Product Managers Show The Dangers Of Trying To Be Too Cool

Just in case you didn’t hear about it, Verizon is rolling out a new wireless service that they are calling “go90”. The name comes from the product development definition that says that users will now start rotating their phones 90 degrees in order to watch videos on the go90 service. Now Verizon is a very … Read more

Product Management Case Study: Pay Phones

I don’t care what kind of product you are in charge of right now, let’s play a game. You are now in charge of a product that all of us see every day: pay phones. What would you do to breathe new life into this dying product line? Everything You Need To Know About Pay … Read more