Just about every town that we live in has a mall. The mall has a collection of stores that if we need a specific thing, we know that we can visit the mall to get. There are generally food courts and movie theaters there also that cause us to visit the mall. Malls just seem […]
Category Archives: Competition
What Can Top Food Brand Product Managers Do To Get More Shelf Space?
There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez. However, in order to be a successful big food product manager you […]
Product Managers Learn How To Deal With A Close Shave
All right, how about a quick show of hands out there. Who has spent any time today thinking about the razer that they use to shave with? I’m suspecting that I’m not seeing very many hands up. Razors are one of those things that just always seem to be there when we need them. When […]
Product Managers Prepare To Do Battle Over Golf Balls
When you think about the game of golf, what do you think about? If you are like me, you probably picture Tiger Woods hitting a golf ball, those very pretty greens that everyone plays on, or maybe even a nice set of golf clubs. However, it turns out that the world of golf contains some […]
Fashion Teaches Product Managers About Speed To Market
If you had to, how quickly could you get a new product to market? One month, two months, 6 months, a year? For most product managers, we get our next product to market when we choose to get it there – our customers really don’t have too much say in the matter. However, over the […]
Does Anyone Really Want To Shop For Food At Amazon?
Let’s face it, Amazon is a very large company. Once you get to be that big, you’ve got a significant problem on your hands. Your investors expect you to keep growing, but you are already so large that it can be difficult to do. The product managers over at Amazon think that they’ve come up […]
Should People Be Able To Purchase Groceries Online?
For most of us, going to the grocery store is a once-a-week or so activity. We make a list of what we think we’ll need, get in the car, do our shopping, come home and then put everything away. However, since we now live in the 21st Century it turns out that there is a […]
How Home Depot Product Managers Are Fighting Back Against Amazon
If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon. Retailers like Macy’s, Nordstrom’s, and Kohl’s have all been reporting decreased sales and the culprit is Amazon. They are all losing customers to the online giant. It turns out that […]
When Is A Diet Soda Not A Diet Soda?
It turns out that if you are a product manager who works for either Coke or Pepsi right now, things are not going so well for you. The market for their diet sodas is starting to tank. Last year sales of Coke and Pepsi diet drinks fell by 4.6% and 7.7%, respectively and that can’t […]
What Can Product Managers Learn From Japanese Cigarettes?
No matter how you personally feel about smoking, you have got to admit that the market for cigarettes is huge. You can hardly go into a gas station without being confronted with an entire wall of different brands of cigarettes all of which have just slightly different product development definitions. With so many different types […]