TicTok Product Managers Search For Ways To Stay Relevant
TicTok has burst on the social media scene and it has started to generate a lot of competition as other social media apps try to match it
How To Best Meet The Needs Of The Connected Consumer
How to best meet the needs of the connected consumer isn’t just a product managers dilemma, nor just a marketing executive or UX design professionals. To delight the modern consumer your product management, UX design and marketing departments need to work together! At the 10th Annual Open Mobile Summit (November 27-28, SF) we’ll be bringing … Read more
Product Managers Need To Master The Art Of Social Media Listening
As product managers we are responsible for using our product development definition to create products that meet the needs of our customers. However, in order to do that well, we need to do a good job of understanding what our customers want. The good news here is that more often than not, our customers are … Read more
Is Social Media Worth The Effort For Product Managers?
Facebook, Twitter, Pinterest, LinkedIn, the list just keeps getting longer. Social media has certainly arrived. As product managers we all realize that these new tools offer us a fantastic way to get in touch with our potential customers and they need to be a part of our product development definition. However, it’s going to take … Read more
What Product Managers Need To Know About The Art Of PR
When you are the product manager who is responsible for a product, then you wear many different hats. One of these hats has to do with public relations (PR) for your product. Just exactly how is product manager supposed to get the word out about how great your product is? The World Of PR Has … Read more
Lots Of Social Media Choices, But Which Ones Work For Product Managers?
Pitty the poor product manager. There you are, sitting in the middle of the greatest social media revolution to ever happen and now you find yourself with too many choices. After you get done creating your product development definition, should you be spending your time on Facebook, LinkedIn, YouTube, or should you be off in … Read more
Which Forms Of Social Media Should Product Managers Be Involved In?
How many social media ecosystems are out there these days? By my count (if you still include MySpace), there are 9 big ones. As an already overworked product manager working on your product development definition this means that you’ve got an important question that you’re going to have to answer: which ones are you going … Read more
How Product Managers Can Avoid Going To Jail For Copyright Violations
As product managers we all know by now that social media, in all of its different flavors, is hot, hot, hot. We are being encouraged by our companies to do more social media activities in support of our products: blogging, facebooking (is that even a word?), using Tumbler, and perhaps even spending time on LinkedIn … Read more
Grow Your Career – What Product Managers Need To Do For Success
As though the job of being a Product Manager was not hard enough, there’s also that added responsibility that you have to manage your career. With all of the turmoil of the past couple of years, it’s now more important than ever for Product Managers to find the time to tend to this task. Growing … Read more
Why Chatty Product Managers Do Well On The Web 2.0
Boy, oh boy do I have a story for you today. I’ve been working with one of my customers who has decided that they need to improve how they communicate with their customers. Having read all of the industry rags, they’ve decided that they need to set up a social networking site for their company … Read more