Close

Web 2.0

Why Chatty Product Managers Do Well On The Web 2.0

Boy, oh boy do I have a story for you today. I’ve been working with one of my customers who has decided that they need to improve how they communicate with their customers. Having read all of the industry rags, they’ve decided that they need to set up a social […]

Read More

Web 2.0 Product Management: It’s All About Participation

As a product manager you know that you should be using shiny new Web 2.0 stuff to market your product. However, the sticky question is what exactly should you be using and, oh by the way, just how should you be using it? Traditional marketing has always been pretty much […]

Read More