Product Managers Prepare To Tap Into The Superfans
Product managers who work for performing artists now have a great deal of data about the artist’s fans and they can use this for targeting marketing
marketing
How To Best Meet The Needs Of The Connected Consumer
How to best meet the needs of the connected consumer isn’t just a product managers dilemma, nor just a marketing executive or UX design professionals. To delight the modern consumer your product management, UX design and marketing departments need to work together! At the 10th Annual Open Mobile Summit (November 27-28, SF) we’ll be bringing … Read more
How Can Product Managers Turn A Competitor’s Advantage Against Them?
As product managers sometimes we have to sit back and just watch our competition execute a fantastic marketing program. Due to limitations that might be budget based, resource based, related to our product development definition, or simply lack of time based there is nothing that we can do to counter what our competition is doing. … Read more
Performance Based Pricing – Is It Right For Product Managers In Tough Times?
Not to get too doom and gloom on you or anything, but how is your product doing these days? Sales a bit down? Sales fallen off a cliff? Desperate times call for desperate measures and I’m willing to bet that you are starting to get some pressure from upstairs / sales to start slashing your … Read more
Just For You: The Accidental Product Manager Newsletter
It is with a great deal of pride that I am finally able to announce that free subscriptions to The Accidental Product Manager Newsletter are now available! Subscribe to The Accidental Product Manager Newsletter now: Click Here! Why A Newsletter? Why Now? You might be asking why I felt the need to create a newsletter … Read more
Product Mangers Need A Dictionary In Order To Make Money
One of my favorite lines from Steve Martin’s stand-up act goes like this “What’s up with those French? It seems like they have a different word for everything…” Perhaps many of us Product Managers have some French blood in us because it sure seems like we often get accused of willy-nilly making up new acronyms … Read more
How To Use Web 2.0 To Be A Better Product Manager
Right off the bat, I need to apologize for using “Web 2.0” in the title. It was a cheap trick to get you to read at least this far, but it sure seems to have worked. With all of that out of the way, hype aside, it sure does look like the Internet is changing … Read more
Product Manager Marketing Mistakes
Where did you learn your marketing skills? At school? On the job? Never learned it? I’ve got some bad news for you: a lot of what you know may no longer be correct. A lot of what serves as conventional wisdom in the world of marketing is based on the way that things used to … Read more
It’s Time For Product Mangers To Go Postal
How cool is it that we get to live in this all-digital, all-electronic 21st Century? Given all of the tools that a product manger has available to him/her, we should be having no problems getting information on our products out to existing / prospective customers, right? Wrong! Our customers are overloaded and so we’ve got … Read more
7 Ways A Product Manager Can Be A Success During A Recession
Psst – don’t look now, but it sorta looks like all of the economies in the world are all tanking at the same time. If you are a product manager, this sure does not look good for your career. I view a product manager as being the CEO of your product and so at the … Read more