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Product Managers Know That If At First You Don’t Succeed…

Ok, so this article is fairly personal. I’ve been trying to get the attention of a very large customer for the better part of a year now and I’ve been met with failure at just about every turn. I’ve tried very, very hard and at times it has seemed like […]

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Why WIIFM Is The Question That Every Product Manager Must Answer

What does it take to get a prospective customer to turn into an actual customer who buys your product? When I’ve asked this question to many product managers I always seem to get the same answer: the sales funnel shows how long it takes to move a customer from prospect […]

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Product Managers Need To Learn How To Fail

How do you feel about failing at something? I’m willing to bet that you are just like the rest of us in that you HATE to fail. It turns out that if indeed this is the way that you feel, then perhaps you’ve been missing out on some great learning […]

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Grocery Store Success Lessons For Product Managers

The company has no extra money for advertising right now. Your travel budget has been spent so you’re going nowhere. Your competition is slashing their product prices in a desperate attempt to stay in business. Oh, and you are expected to boost sales of your product. Sound familiar? As product […]

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Just For You: The Accidental Product Manager Newsletter

It is with a great deal of pride that I am finally able to announce that free subscriptions to The Accidental Product Manager Newsletter are now available! Subscribe to The Accidental Product Manager Newsletter now: Click Here! Why A Newsletter? Why Now? You might be asking why I felt the […]

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