How Can Product Managers Deal With Faulty Components?
Product managers at General Motors’ China product plant have discovered that they electric car batteries that they were planning on using may be no good
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A Candy Bar Teaches Product Managers Lessons About Redesigning Product Packaging
Imagine for just a moment that you were the product manager who was in charge of a candy bar. Let’s say that that candy bar had been invented a long time ago, say 1920 or so, and its packaging was starting to look old. This was never part of your product development definition. How would … Read more
Why Failure Is A Product Manager’s Best Friend
If you got a chance to sit down with another product manager and share with them what you thought that they would have to do in order to be successful, what would you tell them? I’m thinking that a lot of us would tell them that they needed to make sure that once they came … Read more
Why Batch Size Matters To Product Managers Who Want To Be Successful
Most of the products that we product managers are responsible for are made up of many different parts. Even if you are in charge of a service product, I’m willing to bet that there are a number of different “parts” that go into creating the product that you offer to your customers. Here’s a very … Read more
Product Management 101: How To Market Your Product
You’d think that we’d all know how to market our products simply because we get marketed to every single day. It turns out that this is not the case simply because there are a lot of different components that go into successfully marketing a product. Although you’d think that this kind of activity would be … Read more