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Product Management 101: How To Market Your Product

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You’d think that we’d all know how to market our products simply because we get marketed to every single day. It turns out that this is not the case simply because there are a lot of different components that go into successfully marketing a product. Although you’d think that this kind of activity would be … Read more

It’s Time For Product Mangers To Go Postal

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How cool is it that we get to live in this all-digital, all-electronic 21st Century? Given all of the tools that a product manger has available to him/her, we should be having no problems getting information on our products out to existing / prospective customers, right? Wrong! Our customers are overloaded and so we’ve got … Read more