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Why Are Product Managers Moving Away From Focus Groups?

Focus groups are the way that product managers used to find out how customers felt about their product

When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer is just exactly what do potential customers think about the product? There are number of different ways to go about answering this question and testing […]

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Exclusive Webinar: Providing Customers with Exceptional Connected Experiences

HI fellow Product Managers, The modern consumer is more connected than ever before, using multiple devices and interacting with brands through numerous touchpoints. How brands meet the needs of the connected consumer will be the defining factor in whether they stay relevant and deliver a positive customer experience. Join this […]

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Exclusive Webinar: Providing Customers with Exceptional Connected Experiences

Hello fellow Product Managers, The modern consumer is more connected than ever before, using multiple devices and interacting with brands through numerous touchpoints. How brands meet the needs of the connected consumer will be the defining factor in whether they stay relevant and deliver a positive customer experience. Join this […]

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What Can Amazon Product Managers Do About The Customers They Don’t Have?

As product managers, we spend a great deal of our time trying to figure out ways to get more people to buy our products. However, there is that very small collection of product managers who have extremely popular products who have a slightly different sort of problem that they have […]

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