What It Takes To Be A Pop-Up Product Manager

Pop-up product managers have to be quick on their feet

As product managers we are always being told that we need to better understand our customers. We believe that if we were to truly understand them, then we would know how to offer them the products that they want, when they want them, and where they want them. In the world of retail products this … Read more

What Can Amazon Product Managers Do About The Customers They Don’t Have?

As product managers, we spend a great deal of our time trying to figure out ways to get more people to buy our products. However, there is that very small collection of product managers who have extremely popular products who have a slightly different sort of problem that they have to work out. They really … Read more

Can Product Managers Know Too Much About Their Customers?

It’s sorta the Holy Grail of product management – to become so intimate with our customers that we can almost read their minds. Now while that may sound like a great idea, have any of us taken the time to consider what our customers might be thinking about us doing this? Information Blending: Good Thing … Read more