Monthly Archives: June 2012

What Starbucks Can Teach Product Managers About How People Pay For Your Product

By now everyone knows who Starbucks is – they are the company that sells coffee, a lot of it, and makes a ton of cash doing it. What you may not know is that they have some very sharp product managers working for them and as they follow the product […]

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What Product Managers Can Learn From A Handgun

I can’t tell you how many times I’ve been working with clients who are trying to enter new markets by copying products that are already being sold. If you want to be a “me-too” product manager, you can do this. However, if you really understand the way that product development […]

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Product Managers Need To Understand That Loyal Customers Are Not Always Profitable Customers

Every product manager out there would like to have more customers. In fact, the best kind of customer that we’d like to have are those rare and elusive loyal customers. When we are working on our product development definition, we all figure that the more of those that we’re able […]

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5 Things That Are Wrong With Your Product’s Business Plan

Love ’em or hate ’em, business plans are a part of every product manager’s life. They should be a part of every company’s product development definition. Because we can’t do it all by ourselves, we need to make use of funding and resources from the company. In order to get […]

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