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What Can Amazon Product Managers Do About The Customers They Don’t Have?

As product managers, we spend a great deal of our time trying to figure out ways to get more people to buy our products. However, there is that very small collection of product managers who have extremely popular products who have a slightly different sort of problem that they have […]

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How Home Depot Product Managers Are Fighting Back Against Amazon

If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon. Retailers like Macy’s, Nordstrom’s, and Kohl’s have all been reporting decreased sales and the culprit is Amazon. They are all losing customers to the online […]

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Product Managers’ Customers Are Now Shopping Online

The times they are a changing. As product managers it is our responsibility to stay on top of trends that are affecting our customers. One very important trend is just exactly how our customers are going about buying things. In the old days, customers would decide that they needed something, […]

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Product Managers Get Into To Business Of Christmas Lasers

The Christmas season has always been the time that home owners take the time to decorate the outside of their homes to celebrate the season. What this generally involved was going into either the attic or the basement in order to drag out box after box that contain outside lights […]

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How Product Managers Can Raise Their Product’s Price & Sell More

What do most product managers do whenever their product sales start to decline? No matter if it’s because customers have lost interest or if it’s because a new competitor has just shown up, we all tend to do the same thing:slash our prices. In the new competitive global marketplace this […]

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Case Study: What To Do When A Large Competitor Shows Up On Your Block

Who Doesn’t Like A Little Competition? There’s not a product manager out there who doesn’t dream of the day in which their product is the only show in town. Man – wouldn’t that be great? You wouldn’t have to worry about any real competition, you’d just be spending your time […]

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