The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
The times they are a changing. As product managers it is our responsibility to stay on top of trends that are affecting our customers. One very important trend is just exactly how our customers are going about buying things. In the old days, customers would decide that they needed something, get in their car and … Read more
I seem to recall that there is a type of fish that attaches itself to sharks, I think that it’s called a remora. This fish then gets access to all of the leftovers when the shark feeds. Not a bad relationship, eh? In the U.S. gas station business, there is a company called Murphy USA … Read more
The Christmas season has always been the time that home owners take the time to decorate the outside of their homes to celebrate the season. What this generally involved was going into either the attic or the basement in order to drag out box after box that contain outside lights and decorations. Once this had … Read more
As a testament to just how ubiquitous they are, if I was to say “7-11” to you, what would be the first thing that flashed into your mind? In some cases it might be a slurpee, in others it might be the iconic sign. No matter, we all have an image that would appear in … Read more
What do most product managers do whenever their product sales start to decline? No matter if it’s because customers have lost interest or if it’s because a new competitor has just shown up, we all tend to do the same thing:slash our prices. In the new competitive global marketplace this doesn’t work any more. It’s … Read more
Who Doesn’t Like A Little Competition? There’s not a product manager out there who doesn’t dream of the day in which their product is the only show in town. Man – wouldn’t that be great? You wouldn’t have to worry about any real competition, you’d just be spending your time working to grow the market. … Read more
Put yourself in the shoes of a Microsoft product manger for just a moment. You’ve got a bit of a challenge: you work for a very large and a very powerful company that has lost its cool. In every category where once you ruled supreme, you now have pesky competitors showing up who product are … Read more
The company has no extra money for advertising right now. Your travel budget has been spent so you’re going nowhere. Your competition is slashing their product prices in a desperate attempt to stay in business. Oh, and you are expected to boost sales of your product. Sound familiar? As product managers we are tempted to … Read more