Sears

What Can Store Credit Card Product Managers Do To Remain Viable?

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Store credit cards are declining, what’s a product manager to do?

So if I was to take a look inside of your purse or wallet right now, what would I find? I’m willing to bet that you probably have either a Visa or a Mastercard credit card, perhaps an American Express credit card or even a Discover credit card. However, what else would be there? Would … Read more

New Product Competition Challenges For Product Managers: Balloon Toys

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What should a product manager do when their new product is followed by a similar one?

How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went? You got some balloons, then it seemed to take forever as you used the hose to fill the balloons, and then you … Read more

How Product Managers Can Raise Their Product’s Price & Sell More

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What do most product managers do whenever their product sales start to decline? No matter if it’s because customers have lost interest or if it’s because a new competitor has just shown up, we all tend to do the same thing:slash our prices. In the new competitive global marketplace this doesn’t work any more. It’s … Read more

Can A French Grocery Store Teach You To Be A Better Product Manager?

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The Grocery Problem So what’s the most exciting thing that you did last week? I have no idea what your answer might be, but I’m willing to bet good money that going to the grocery store was not high on your list. Over in France the product managers at a company called Chronodrive have figured … Read more