Product Managers Practice Magic To Fill Shelves
Grocery store product managers are having to take steps to cover up the fact that supply chain issues are resulting in missing products
products
Product Managers Learn To Deal With Customer Outrage
So what’s up with your customers? Why are they so touchy? It sure seems like customers can very quickly become upset about something that wasn’t covered in your product development, definition and then fly off the handle and be in the streets waving signs and talking with television stations about how bad you are all … Read more
Video: Product Manager Tips: How To Use Subliminal Advertising
Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses… Dr. Anderson reveals the 4 keys to how product managers can go about incorporating subliminal advertising messages into their next ad, brochure, or PowerPoint presentation… To get more … Read more
Pepsi Fumbles A Gatorade Makeover: Lessons For Product Managers
As a result of attending ProductCamp NYC I’ve been asked a lot more questions recently about how Product Mangers can avoid making mistakes with their products. Half of that answer is to make sure that you understand the fundamentals of Product Management. The other half is to learn from the mistakes of others. Like the … Read more
Offering Extra Services Can Get Product Managers Through Tough Times
It’s time for some creative product manager thinking. Times are tough, our customers are strapped for cash and yet we’d like to keep sales of our products at least at where they are if not boost them a bit. No matter if your product is a service or a “real” product, there’s something that you … Read more
Slimmed Down Products Make Product Managers Look Good
If product managers ran the world, we’d be able to sell our products to everyone at a very high price. However, since we don’t run the world (yet), we need to adjust and adapt in order to sell our products to as many people as possible for as high a price as is possible. However, … Read more
Cost Of Materials Is A Product Manager’s New Friend
In the current tough economic times we are all feeling the pressure to keep sales of our product either at current levels or to boost them in order to make up for shortfalls in other parts of the company. When you step back for a moment and realize that our customers, both current and potential, … Read more
Going Cheap Is Ok For Some Product Managers
Ok, I’ll say it one more time: times are tough all over. If you are a Product Manager who’s product is, how shall I say this nicely, priced on the high side then what are you to do in these troubling times? Sure you can mess around with your product’s pricing and you could even … Read more
Performance Based Pricing – Is It Right For Product Managers In Tough Times?
Not to get too doom and gloom on you or anything, but how is your product doing these days? Sales a bit down? Sales fallen off a cliff? Desperate times call for desperate measures and I’m willing to bet that you are starting to get some pressure from upstairs / sales to start slashing your … Read more
License vs. Sale: Product Managers Need To Know The Difference
[Note: I am not a lawyer, nor do I play one on TV. I am not giving out any legal advice in this posting. Should you need legal advice, please contact a lawyer in your town.] In this crazy mixed-up world that we live in, it’s the words that can often trip us up. For … Read more