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Video: Product Manager Tips: How To Use Subliminal Advertising

Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses… Dr. Anderson reveals the 4 keys to how product managers can go about incorporating subliminal advertising messages into their next ad, brochure, or […]

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Pepsi Fumbles A Gatorade Makeover: Lessons For Product Managers

As a result of attending ProductCamp NYC I’ve been asked a lot more questions recently about how Product Mangers can avoid making mistakes with their products. Half of that answer is to make sure that you understand the fundamentals of Product Management. The other half is to learn from the […]

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Offering Extra Services Can Get Product Managers Through Tough Times

It’s time for some creative product manager thinking. Times are tough, our customers are strapped for cash and yet we’d like to keep sales of our products at least at where they are if not boost them a bit. No matter if your product is a service or a “real” […]

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Cost Of Materials Is A Product Manager’s New Friend

In the current tough economic times we are all feeling the pressure to keep sales of our product either at current levels or to boost them in order to make up for shortfalls in other parts of the company. When  you step back for a moment and realize that our […]

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Performance Based Pricing – Is It Right For Product Managers In Tough Times?

Not to get too doom and gloom on you or anything, but how is your product doing these days? Sales a bit down? Sales fallen off a cliff? Desperate times call for desperate measures and I’m willing to bet that you are starting to get some pressure from upstairs / […]

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License vs. Sale: Product Managers Need To Know The Difference

[Note: I am not a lawyer, nor do I play one on TV. I am not giving out any legal advice in this posting. Should you need legal advice, please contact a lawyer in your town.] In this crazy mixed-up world that we live in, it’s the words that can […]

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Grow Your Career – What Product Managers Need To Do For Success

As though the job of being a Product Manager was not hard enough, there’s also that added responsibility that you have to manage your career. With all of the turmoil of the past couple of years, it’s now more important than ever for Product Managers to find the time to […]

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