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Internet Product Promotion – 4 Secrets For Product Managers

So there you stand: somehow you’ve managed to convince the powers that be that your product needs to have its very own web site (or an upgrade to the one that it already has) in order to attract the masses of customers who would be buying it today if only […]

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Product Promotion Using The Web: Tricks For Product Managers

The promise of the Internet in it’s early days was that it was “always on“. This meant that as you worked on other things (and slept), your product’s web site was always out there selling, selling, selling your product to whomever happened to be looking at it. Sounds great, doesn’t […]

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How Product Managers Can Make Their Web Site Work For Their Product

Who doesn’t love the Internet? I mean you’re reading this blog posting on the Internet so YOU spend time here – doesn’t the rest of the world do the same thing? Sure there are lots of things that you can do to promote your product just by using web-based social […]

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Product Manager Lessons From An Online Company In China

Times are tough. Times are tough all over. This just happens to include China. Over there, one of China’s most prominent web-based companies is taking some innovative steps to deal with the current global recession. What they are doing to stay successful holds a lot of lessons for product managers […]

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Green Product Mangers Have Green Bosses

With “going green” being all the rage right now, product managers should give it some serious consideration for their products. Although we all SHOULD want to make the planet a better place for current and future generations to live, from a practical product management point of view having a green […]

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When Times Are Bad – Product Managers Get Noticed!

The economy dips even farther down each and every day if you are to believe what you read on the front page of just about every paper lately. Product Mangers are finding themselves in tighter and tighter situations – what can we do in these tough times to make our […]

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Why Chatty Product Managers Do Well On The Web 2.0

Boy, oh boy do I have a story for you today. I’ve been working with one of my customers who has decided that they need to improve how they communicate with their customers. Having read all of the industry rags, they’ve decided that they need to set up a social […]

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Product Manger Tips: How To Use Subliminal Advertising

Gosh – doesn’t the whole concept of subliminal advertising just sound naughty to you? I mean, I’ve always sorts lumped this type of advertising together with hypnotism and sorta figured that they were slightly immoral. You know, it can’t be right to get people to do things that they wouldn’t […]

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9 Ways To To Become An Information Product Manager

All too often when we think about the products or services that we are product managers for, we get hung up on the need to be able to touch something. Many of us like boxes with lights on them, CD jewel boxes that snap shut with CDs with nicely printed […]

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