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Going Green And Niching: How Product Managers Surviving A Downturn

Economic downturns don’t last forever, but boy-oh-boy do they hurt while they are happening! I’m not sure about your products, but my the customer that I’ve been consulting with are all scrambling to find ways to make their products easier for their customers to buy. Would you be interested in […]

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Product Managers Know That EVERYBODY Must Be Green

Product mangers who decide to turn their products “green” in order to make less of an environmental impact need to look beyond their own shop. The initial challenge in taking a product green is to get the processes that you control to become more environmentally sensitive. The next step is […]

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Green Product Mangers Have Green Bosses

With “going green” being all the rage right now, product managers should give it some serious consideration for their products. Although we all SHOULD want to make the planet a better place for current and future generations to live, from a practical product management point of view having a green […]

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Product Mangers Know That Green Products Cost More – For Awhile

Pity the poor product manager who’s firm has decided to do the trendy thing and “go green”. Why you say? Simple – going green can boost profits in the long run, but sadly it can take some serious time before you see results. Alan Robinson and Dean Schroeder over at […]

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