profits

Will Offering Breakfast All Day Help To Save McDonalds?

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The product managers over at McDonalds have a problem on their hands. Yes, they are working for one of the world’s most successful restaurant companies. Yes, there sure seems to be a McDonald’s restaurant on just about every corner in every town everywhere. However, lately the company has been making less money. Even when you … Read more

Prada Product Managers Try To Recover From A Stumble

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I must confess that I’m not that much into women’s handbags; however, even I recognize what brands are the most desirable in this category. Prada has always been in the lead. What woman wouldn’t kill for this season’s Prada bag? This is just the way that it’s always been. However, lately even the Prada product … Read more

Why Bank of America Needs To Do More Checking On Its Products

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As product managers, one of our main goals is to always be searching for ways to apply the product development definition in order to leverage our products and boost the company’s bottom line. At the same time, we need to stay aware of our product’s impact on the company’s reputation. Over at the U.S. bank, … Read more

Product Managers Need To Understand That Loyal Customers Are Not Always Profitable Customers

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Every product manager out there would like to have more customers. In fact, the best kind of customer that we’d like to have are those rare and elusive loyal customers. When we are working on our product development definition, we all figure that the more of those that we’re able to pick up, the more … Read more

Going Green And Niching: How Product Managers Surviving A Downturn

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Economic downturns don’t last forever, but boy-oh-boy do they hurt while they are happening! I’m not sure about your products, but my the customer that I’ve been consulting with are all scrambling to find ways to make their products easier for their customers to buy. Would you be interested in some tips on how to … Read more

Product Mangers Know That Green Products Cost More – For Awhile

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Pity the poor product manager who’s firm has decided to do the trendy thing and “go green”. Why you say? Simple – going green can boost profits in the long run, but sadly it can take some serious time before you see results. Alan Robinson and Dean Schroeder over at the Wall Street Journal have … Read more

Who’s Ever Seen A Green Product Manager?

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Ok, I’ll admit it – sometimes I throw away a plastic bottle that I know could have been recycled. I do it just because it’s too much effort to walk the extra distance to hunt down the recycle bin and put it where it’s supposed to go. So if I’m willing to sin this much, … Read more