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Is The Trick To Boosting Product Sales To Simplify Your Product Line?

For some odd and strange reason, each and every one of our customers is different from all of the others. What this means for us as product managers is that we often have to tweak our product offering in order to make our product appeal to a specific set of […]

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Customer Led New Product Design: Notes From The Field

This post is an invitation for you to come along with me as I work with one of my clients to help them get ready to present their solutions to a customer in the hope of getting them interested enough to start to move forward towards a sale. You’ll recognize […]

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New Coke: A Product Manager Campfire Story

In the world of product managers there are a few stories that the old hands talk about when they get together. The product failures, the flubs, and the downright fiascos that have grown into legends that are now only mentioned in hushed tones when a  product manger is trying to […]

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Internet Product Promotion – 4 Secrets For Product Managers

So there you stand: somehow you’ve managed to convince the powers that be that your product needs to have its very own web site (or an upgrade to the one that it already has) in order to attract the masses of customers who would be buying it today if only […]

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Product Promotion Using The Web: Tricks For Product Managers

The promise of the Internet in it’s early days was that it was “always on“. This meant that as you worked on other things (and slept), your product’s web site was always out there selling, selling, selling your product to whomever happened to be looking at it. Sounds great, doesn’t […]

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How Product Managers Can Make Their Web Site Work For Their Product

Who doesn’t love the Internet? I mean you’re reading this blog posting on the Internet so YOU spend time here – doesn’t the rest of the world do the same thing? Sure there are lots of things that you can do to promote your product just by using web-based social […]

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Product Manager Lessons From An Online Company In China

Times are tough. Times are tough all over. This just happens to include China. Over there, one of China’s most prominent web-based companies is taking some innovative steps to deal with the current global recession. What they are doing to stay successful holds a lot of lessons for product managers […]

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What A Pastry Store Can Teach Product Managers

Product Managers all over the place are asking the same question: what should I be doing to boost my product sales during this extend economic downturn? If you read the papers and the trade magazines, there are no shortage of “experts” who are more than willing to offer their suggestions. […]

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Product Managers Know That EVERYBODY Must Be Green

Product mangers who decide to turn their products “green” in order to make less of an environmental impact need to look beyond their own shop. The initial challenge in taking a product green is to get the processes that you control to become more environmentally sensitive. The next step is […]

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Teaching Product Managers How To Win Every Time In Vegas

You walk into the casino and saunter over to the roulette wheel. Peeling off a wad of $100 bills, you plunk them down on black seven and then the wheel spins. When the ball comes to a rest, it is on, what else, black seven. You pick up your immense […]

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