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How To Best Meet The Needs Of The Connected Consumer

How to best meet the needs of the connected consumer isn’t just a product managers dilemma, nor just a marketing executive or UX design professionals. To delight the modern consumer your product management, UX design and marketing departments need to work together! At the 10th Annual Open Mobile Summit (November […]

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Video: Product Manager Tips: How To Use Subliminal Advertising

Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses… Dr. Anderson reveals the 4 keys to how product managers can go about incorporating subliminal advertising messages into their next ad, brochure, or […]

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Breakthrough In Solving The Problem Of How To Evaluate A Product Manager

Oh do I have a tasty dilemma for you this time around! I’ve been working with one of my clients who is setting up a brand new product management department. He’s faced with a challenge that you’d think would be more common than it appears to be: just how should […]

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Is Microsoft Planning On Having Blue Light Specials?

Put yourself in the shoes of a Microsoft product manger for just a moment. You’ve got a bit of a challenge: you work for a very large and a very powerful company that has lost its cool. In every category where once you ruled supreme, you now have pesky competitors […]

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Why ROI Is The WRONG Way To Measure Your Product’s Marketing Program

Ah the world of product marketing — it’s where artists dream up brightly colored logos and put together viral YouTube videos that nobody really understands but everyone has to watch and send to their friends. Well, as a product manager you may think that that is what goes on in […]

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How To Market Your Product In 2010

2009 is dead, long live 2009. Ok, so it’s not quite dead yet; however, even as your sales teams are running around trying to close the year out on a high note you as a product manager need to start to set your sights on what you’re going to do […]

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