How To Best Meet The Needs Of The Connected Consumer

How to best meet the needs of the connected consumer isn’t just a product managers dilemma, nor just a marketing executive or UX design professionals. To delight the modern consumer your product management, UX design and marketing departments need to work together! At the 10th Annual Open Mobile Summit (November 27-28, SF) we’ll be bringing … Read more

Picking The Wrong Product: What Went Wrong With The Nano?

How much should a new car cost? More importantly, if you were a product manager in India where many people don’t make very much money, what would you price a new car at in order to create a product that just about anyone could afford? The product managers at Tata Motors though that they had … Read more

What Product Managers Can Learn From The World’s Best Advertiser

So who was the most successful ad man in history? I’m not 100% sure, but if you had to line them all up, David Ogilvy would be close to the front of the line. In fact he was so good at what he did that he was often called “The Father Of Advertising”. Clearly this … Read more

Are The Blackberry Product Managers Playing Below The RIM?

Come with me while we travel back in time, not far, just 5 years or so. Now that we’re here, take a look around. What do you see? I bet you see just about all of those corporate folks using their Blackberries to make calls and check email. Poof! Now we’re back in current times. … Read more