Close

Netflix

Google Product Managers Look For The Next Big Thing

I’m going to assume that by now we all have some form of a smartphone in our possession. No matter what type of smartphone you have, they can all do a lot: take pictures, surf the internet, and run countless apps. However, what comes next? Over at Google, the company […]

Read More

Can Apple’s Product Managers Win Back The Movie Market?

So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. This is all part of their iTunes empire that has been around for a while and has become sort of the defecto go-to location for a lot of people when […]

Read More

What Would It Be Like To Be A Product Manager At YouTube?

Every product manager dreams of being in charge of a successful product. You can well imagine what a great job it must be to be a product manager who works for YouTube. The online YouTube service has over 1 billion users! However, their biggest challenge right now is that they […]

Read More

Verizon Product Managers Show The Dangers Of Trying To Be Too Cool

Just in case you didn’t hear about it, Verizon is rolling out a new wireless service that they are calling “go90”. The name comes from the product development definition that says that users will now start rotating their phones 90 degrees in order to watch videos on the go90 service. […]

Read More

Netflix Teaches Product Managers Lessons About Pricing

As product managers we all dream of the day that we could muster up the courage to actually raise the price of our product. Just imagine – we wouldn’t have to do any additional work, and we’d be able to bring in even more money! Apparently the product managers over […]

Read More

What A Video Rental Store Can Teach Product Managers

Not to date myself or anything, but can anyone else remember going to the video store on a Friday or Saturday night? I’d wander the aisles and take a look at every movie on the “just released” rack in order to decide which one or two videos I was going […]

Read More

Video: Stop Giving Your Customers Too Many Choices — They Don’t Want Them!

It makes sense that the more choices that a Product Manager gives to his or her customers, the happier they’d be, right? Dr. Anderson takes a look at what happens when we present our customers with too many decisions to make. Dr. Anderson discovers that the one thing that our […]

Read More

Stop Giving Your Customers Too Many Choices — They Don’t Want Them!

As product managers, we have somehow convinced ourselves that our customers both want and need more choices when it comes to our products. This thinking has allowed us to heap on more and more choices for our customers to make: colors, pricing plans, features, etc. However, it just may be […]

Read More