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Monthly Archives: February 2009

How Can Product Managers Pick The Right Technology For Our Products?

Just imagine if you were a movie studio executive back in the early 1980’s: what format should you release your new movie on for the home market – VHS or Beta? Both technologies were battling it out and it was very difficult to try to predict a winner. That was […]

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How Product Managers Can Maximize Marketing

In order to have a successful product, you need to convince people to buy your product in the first place. We like to call this marketing. The problem is that lots of money can be spent on marketing with no real apparent return on the investment. Let’s take a look […]

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Product Manager Marketing Mistakes

Where did you learn your marketing skills? At school? On the job? Never learned it? I’ve got some bad news for you: a lot of what you know may no longer be correct. A lot of what serves as conventional wisdom in the world of marketing is based on the […]

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Are Executive MBAs Valuable To Product Mangers?

As the world’s economy continues to shudder, everyone is scrambling to find ways to make themselves more valuable to both their current employer as well as to their next employer (if needed). For a long time, getting an MBA has been an option that many product managers have considered. The […]

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How To Survive The Product Manager Bermuda Triangle

I can remember being something like 9 or 10 years old when I first learned about the Bermuda Triangle. I’m not sure where I first got my facts, but I’m willing to bet good money that it was that classic TV show with Leonard Nimoy called “In Search Of…” I […]

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Are Angry Customers A Product Manger’s Best Friend?

In the world of a product manager, we spend our time worrying about defining, creating, and selling a product. All too often we view our job as being done once a customer has purchased our product – the next time we deal with them will be to get new requirements […]

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Product Manger Are You A “Data Dummy” Or A “Knowledge Master”?

Data, data, who’s got the data? Thanks to our luck of being product managers in the 21st Century we are privileged to have access to quantities of data about our product and our customers that product managers of old could only dream about. However, is this really a good thing? […]

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