direct mail

What Can Facebook Teach Product Managers About Reaching Customers?

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I’m pretty sure that by now just about everyone out there has heard about Facebook. Facebook is the largest social networking platform going these days. What a lot of us may not know about is the fact Facebook employs a lot of product managers whose job it is to help customers advertise on Facebook. This … Read more

Why ROI Is The WRONG Way To Measure Your Product’s Marketing Program

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Ah the world of product marketing — it’s where artists dream up brightly colored logos and put together viral YouTube videos that nobody really understands but everyone has to watch and send to their friends. Well, as a product manager you may think that that is what goes on in the world of marketing, but … Read more

It’s Time For Product Mangers To Go Postal

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How cool is it that we get to live in this all-digital, all-electronic 21st Century? Given all of the tools that a product manger has available to him/her, we should be having no problems getting information on our products out to existing / prospective customers, right? Wrong! Our customers are overloaded and so we’ve got … Read more