Do Product Managers Need To Become Less Perfect?
Product managers are discovering that they can use ugly advertising to successfully promote their products
The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
Product managers are discovering that they can use ugly advertising to successfully promote their products
Advertising product managers think that they have discovered new direct-to-consumer firms that want to move away from just advertising on social media
The battle for the fourth major screen in our lives, the car dashboard, has started and it is pitching car manufactures against high-tech firms
Roku product managers want to start to offer ad-supported streaming because they have determined that customers are watching more television
Ad product managers are getting excited because a new type of customer, direct to consumer (DTC) has started to buy media ads
When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage. For one reason or another, these products are difficult to talk about and therefore are difficult to market. In this category go condoms, guns, … Read more
Once upon a time (about 10 years ago) the American racing system called NASCAR was at the top of its popularity. There were movies made about it, and fans tuned in to watch every race on television. However, those days are now long over. The television audience for NASCAR races is down by 45% in … Read more
Hopefully you are well aware of just who Twitter is. The micro blogging service has over 313 million monthly users (just think about adding that to your product manager resume). If you turn on just about any television program, they are always talking about what is being discussed on their Twitter feed. This is all … Read more
So it turns out that the world of television is ruled by advertising. The more ads that you can sell, the more money you make and the more television programs you can both make and broadcast. Back in the day, television product managers ruled the world. Nobody else could compete with the number of potential … Read more
I’m pretty sure that by now just about everyone out there has heard about Facebook. Facebook is the largest social networking platform going these days. What a lot of us may not know about is the fact Facebook employs a lot of product managers whose job it is to help customers advertise on Facebook. This … Read more