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new product development

Should A Product Manager Be Batman Or The Lone Ranger?

Product managers are responsible for making a lot of decisions about our products while they are being developed; however,one of the most important decisionshas to be if we are going to team with another company to develop a product. It’s the classic “Batman” (he’s got a sidekick names Robin) vs […]

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Customer Led New Product Design: Notes From The Field

This post is an invitation for you to come along with me as I work with one of my clients to help them get ready to present their solutions to a customer in the hope of getting them interested enough to start to move forward towards a sale. You’ll recognize […]

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Product Manager Lessons From An Online Company In China

Times are tough. Times are tough all over. This just happens to include China. Over there, one of China’s most prominent web-based companies is taking some innovative steps to deal with the current global recession. What they are doing to stay successful holds a lot of lessons for product managers […]

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What A Pastry Store Can Teach Product Managers

Product Managers all over the place are asking the same question: what should I be doing to boost my product sales during this extend economic downturn? If you read the papers and the trade magazines, there are no shortage of “experts” who are more than willing to offer their suggestions. […]

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Product Manager Tactics: Bringing In A Price Fighter

Times are tough. Your product, your baby, is struggling. New competitors are showing up in your market with lower cost alternatives. Try as you might, your sales teams are just not having any luck convincing your customers to shell out the extra bucks for your Cadillac product. What’s a product […]

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Teaching Product Managers How To Win Every Time In Vegas

You walk into the casino and saunter over to the roulette wheel. Peeling off a wad of $100 bills, you plunk them down on black seven and then the wheel spins. When the ball comes to a rest, it is on, what else, black seven. You pick up your immense […]

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How Can Product Managers Pick The Right Technology For Our Products?

Just imagine if you were a movie studio executive back in the early 1980’s: what format should you release your new movie on for the home market – VHS or Beta? Both technologies were battling it out and it was very difficult to try to predict a winner. That was […]

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How Product Managers Price Products For Irrational Customers

Who has to deal with irrational customers – isn’t “irrational” just another word for “crazy”? If you’ve ever had to set a price for your product, then you know what I’m talking about. No matter what price you pick (or how you pick it) people are always going to be […]

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Product Mangers Can Learn From The Past: The Story Of The Vasa

Oh man , do I have a story for you. How many times have we been in charge of a product when “higher powers” have come along with suggestions on how to make the product better? Or perhaps they suggest features that the product just must have before it goes […]

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The Story Of The Mustang: A Fable For Product Mangers

Hopefully we all know about the Ford Mustang. This is the sports car that just about every male (and quite a few females) lust after in the heart at just about the same time that they are getting their driver’s license for the first time. It has been around in […]

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