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Monthly Archives: August 2017

How To Fix A Product Management Mistake: Diet Pepsi

I think that we do need to hand it to the Pepsi product managers – at least on paper they did everything that they really should have done. They conducted countless taste tests and tinkered with their Diet Pepsi product development definition all in a quest to give their customers […]

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How Can Product Managers Make The World Ready For The Return Of Crystal Pepsi?

Over at Pepsi the product managers are facing a bit of a problem. In the U.S. the amount of cola that is being drunk is currently at a three decade low point. What appears to be happening is that their customers are changing their drinking preferences and are now starting […]

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