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How To Fix A Product Management Mistake: Diet Pepsi

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I think that we do need to hand it to the Pepsi product managers – at least on paper they did everything that they really should have done. They conducted countless taste tests and tinkered with their Diet Pepsi product development definition all in a quest to give their customers what they wanted. However, in … Read more

3 Tips For Staging A Grand Product Launch

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As a product manager, you want your product to be a success. You do your best to understand what your customers will want, you work with your developers to create the right product development definition, and you train your sales teams to go sell it. However, there’s one more thing that you need to be … Read more

What Product Managers Need To Know About The Art Of PR

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When you are the product manager who is responsible for a product, then you wear many different hats. One of these hats has to do with public relations (PR) for your product. Just exactly how is product manager supposed to get the word out about how great your product is? The World Of PR Has … Read more

So You Need to Promote Your Product?

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Note: This posting has been guest written by Angie Picardo. Angie Picardo is a staff writer for NerdWallet. Her mission is to help entrepreneurs stay financially savvy, and save some money with a Karmaloop coupon code. You’ve made a new product— hooray! But how can you get people to buy it? Here are some tips … Read more